Welcome Tallow
Back to the World
From a Southern restaurant kitchen to the household name in tallow. Lady May's 6-month plan to own the revival.
"One fat. Two uses. Infinite trust."—Born in Mississippi, serving 8,000 customers daily, bringing forgotten wisdom back to modern kitchens and bathrooms.
Over 6 months
Total 6-month revenue
Return on investment
Per month via automation
How a Restaurant Becomes a Movement
Lady May didn't start as a tallow brand. We started with food people trust. Now we're bringing that trust to every kitchen and bathroom in America.
Born in a restaurant kitchen—credibility competitors can't fake
8,000 daily customers already trust us with their food
Southern heritage + price accessibility ($11 vs $30-55)
Email/SMS automation driving 25-35% of revenue
Content machine: 30-40 pieces per week, fully automated
20-30x ROI on $870/month automation stack
Restaurants as customer acquisition engines—2,000-8,000 daily diners
Ocean Springs General Store: tallow refillery + education hub (2027)
Shelf space is finite—we occupy it first, everywhere customers shop
500k+ combined social media followers by Month 6
50+ press mentions and 500+ backlinks
Education-first content that owns the category
6-Month Execution Roadmap
Month-by-month breakdown of how we compress 2 years into 6 months
Digital Focus
- •Implement Klaviyo: Welcome series, abandoned cart, post-purchase flows
- •Set up SocialBee/Buffer: Schedule first 100 pieces of content
- •Configure Repurpose.io: Connect YouTube to all short-form channels
- •Launch YouTube channel with first 3 educational videos
Real-World Focus
- •Train all restaurant staff on tallow story and products
- •Install displays, table tents, QR codes in all locations
- •Launch email/SMS capture incentive
- •Send press release and book 2-3 local TV/radio spots
Goals
Financial Projections
Clear investment requirements and revenue targets with 40x+ ROI
$80K investment → $3.5M revenue in 6 months
The Product Ladder
One fat. Two uses. From our restaurant kitchen to your home.
